SEO Rocks

In a recent video Matt Cuts has confirmed again that Google will be toning down the importance of keyword rich domains. In the video Matt talks about whether a webmaster should use a keyword rich domain and his response to that leans more towards using a domain that can be more brand-able instead of keyword rich.

This does not mean however, that google will not still weight keywords in domains heavily. At the moment it’s not impossible to see a blank web page ranking number one with a keyword rich domain. Proof of this is the following search term and results ibz.cc/h6ZNOB (image below for when it changes)

Caution also needs to be taken when interpreting  what matt says about using a brandable domain or a keyword rich domain. The examples he used were extremely large brands and although he makes a very good point, it may not necessarily apply to small companies trying to get a look in their online market.

What it all means is you can’t be a lazy SEO, this is nothing new though, your SEO campaign can not rely on one factor e.g. keyword rich domain, if this is all you are doing then i would put some work in now.