Take Inspiration From Yahoo Answers
I saw a statistic at the SEOMoz seminars in London last year and it stated that 80% of search is long tail. It comes as no surprise to me that Yahoo have successfully capitalised on this with the creation of Yahoo Answers.
Yahoo answers is a great example of a website capturing long tail traffic. I don’t believe for one moment Yahoo just want to help people, the amount of top 3 listings Yahoo now hold for long tail search will be phenomenal, that’s a phenomenal amount of traffic which in turn, turns into advertising revenue.