What Is ‘Viral Marketing’
I hate the use of the term ‘Viral’. Over the last 6 months or so, i have heard a lot of talk about viral video’s and viral marketing and on the large people have been getting it completely wrong.
I want to start this of really simple with the question, What is Viral Marketing, for the answer and to give the definition a little more credibility i asked my friend at Marketing Chatter who defined it as
Viral Marketing – A marketing message which spreads unaided from person to person either online or offline.
The reason im doing this is because i find people banding the term viral around and they are either using it out of context or they are referring to something as viral when it isn’t. There are also lots of companies popping up now and they will produce and provide ‘viral media’.