SMO Fail
SMO, or Social Media Optimisation is something that a lot of people undertake, some campaigns are amazing, some never leave the ground. EMail, twitter, YouTube can all server a great purpose to spread your message and having them working in harmony can really work.
If you have a SMO campaign set up then make sure people can see what you are promoting!
Mauro Picotto is a well known DJ in the world of dance music. I received an email about his new album and the fact he has a new twitter page, Great i thought, i love artist SMO campaighns as they can be quite informative and if the artists tweets themselves then its good to see what they are up to.