SEO Rocks

In a recent video Matt Cuts has confirmed again that Google will be toning down the importance of keyword rich domains. In the video Matt talks about whether a webmaster should use a keyword rich domain and his response to that leans more towards using a domain that can be more brand-able instead of keyword rich.

This does not mean however, that google will not still weight keywords in domains heavily. At the moment it’s not impossible to see a blank web page ranking number one with a keyword rich domain. Proof of this is the following search term and results ibz.cc/h6ZNOB (image below for when it changes)

Caution also needs to be taken when interpreting  what matt says about using a brandable domain or a keyword rich domain. The examples he used were extremely large brands and although he makes a very good point, it may not necessarily apply to small companies trying to get a look in their online market.

What it all means is you can’t be a lazy SEO, this is nothing new though, your SEO campaign can not rely on one factor e.g. keyword rich domain, if this is all you are doing then i would put some work in now.

I hate the use of the term ‘Viral’. Over the last 6 months or so, i have heard a lot of talk about viral video’s and viral marketing and on the large people have been getting it completely wrong.

I want to start this of really simple with the question, What is Viral Marketing, for the answer and to give the definition a little more credibility i asked my friend at Marketing Chatter who defined it as

Viral Marketing – A marketing message which spreads unaided from person to person either online or offline.

The reason im doing this is because i find people banding the term viral around and they are either using it out of context or they are referring to something as viral when it isn’t. There are also lots of companies popping up now and they will produce and provide ‘viral media’.

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